Counter-Intuitive Selling: Mastering the Art of the Unexpected
Description
In today s highly competitive selling world, changing old habits has never been more important. It s been said that the definition of insanity is doing the same thing again and again, while expecting different results. Yet, many sales professionals continue to tap into tactics that have been used for many years, anticipating that this time they will secure the deal, not because their methods work, but because these methods have become ingrained in their company s selling culture and processes. In his new book, Counter-Intuitive Selling: Mastering the Art of the Unexpec...
ISBN(s)
1419593293, 9781419593291